Sep 10
2
A couple of weeks ago I took a look at some examples of how brands collect and leverage Tweeted feedback – which has a positive effect: This creates favorable social media context around the brand (and thus makes it “friendlier”); This engages users to promote the company social media profiles (by adding them to friends, sharing, etc) This makes the brand more trust-worthy (as Twitter testimonials are easier confirmed and verified). One of the best scenarios you may want to apply (in case you decide to take advantage of social media reviews) is a semi-controlled ones: You track Twitter mentions and add them to your Twitter favorites (by “starring them”) You grab your Twitter favorites RSS feed and make it public at your site. This way you have the full control over what is being shared with your visitors.
See the article here:
How to Easily Install Twitter Testimonials on Your Blog